Friday, April 08, 2011

Mixed Messages

Mars and I eat a lot of Doves -- no, not the stocky seed- or fruit-eating birds with a small head, short legs, and a cooing voice. What we like are the "silky smooth" dark chocolate Dove "PROMISES" – "Each individually wrapped with a special PROMISES® message inside".

As a result we already get a lot of aphoristic advice on a daily basis. So when we pulled up behind a white delivery truck on U.S. Route 84 the other day we were not that surprised to find yet another commercial enterprise espousing words to live by.

Except I, at least, found their maxim to be just a little confusing.

“Be kind. Be careful.
“Be yourself.” the poster said.
Hey, make up your mind!

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